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Coconut oil is no longer just a star ingredient for cooking—it has also become an essential ally for beauty lovers around the world. Why is it so popular? Because this natural elixir has many incredible hair benefits. Read on to learn more.

coconut

Who benefits most from coconut oil?

Everyone! Pollution, dryness, colouring, flat ironing and sun exposure are all stressors that can harm your hair on a daily basis. Coconut oil can help bring all types of hair back to life, whether dry, damaged, frizzy, coloured or wavy. After all, your hair deserves to be happy!

You can find this star ingredient in…

numerous care products such as shampoos, masks, serums, conditioners, oils and treatments.

The benefits of coconut oil for you hair

It hydrates. Wondering why this exotic substance is appearing in more and more hair products? It’s because coconut oil is rich in lauric acid and highly compatible with the proteins found in your hair. This allows it to fully penetrate the hair fibre and, as a result, deeply nourish your tresses. And since coconut oil has an exceptional ability to retain water, it keeps your hair well hydrated and supple, which helps to protect the strands from splitting.

It protects. The oil acts as a shield. How? By coating the hair and creating a protective sheath that defends it from external aggressors while preventing the loss of hair proteins. Nothing less!

It defines curls. People with curly hair will also adore coconut oil, since its oil helps to tame frizzes and boost curls. Get ready to turn heads with your bountiful tresses!

It repairs and strengthens. Coconut oil stands out for its ability to penetrate the hair shaft to fill in and repair cracks. The result is stronger, healthier hair. It’s an absolute revelation for those who’ve tried everything to treat dry, frizzy locks.

It has a gentle, pleasant fragrance. The fresh, sweet scent of coconut oil will remind you of sunny holidays at the beach. If nothing else, adding coconut oil to your hair ritual will liven up your routine and give you a sensory experience every time you use it

It restores radiance. Coconut oil is rich in iron and vitamins E and F, which give the hair strength, vitality and shine. So long dull, lacklustre locks!

Find coconut oil, shampoo, conditioner or creams in our stores